Gift with purchase

Gift with purchase (GWP) – is one of the most common types of promo-action. Typically, this type of promotion is used to motivate a customer by giving him a gift for the purchased product. Mechanics of GWP may vary depending on the product. Number and value of the proposed gift usually depends on the purchased quantity of promoted product, and the more the total price of the purchase, the more the value of the gift will be. 

Corwell agency offers activities and programs which aims are: 

• initiation of trial purchase of a product 
• demonstration of consumer characteristics of goods 
• switching from competing products 
• brand loyalty increasing 
• opposition to the competitors advertising activities 

 

To achieve these aims we offer the following services: 

• development of creative concepts of programs and mechanics of actions 
• selection and staff training
• trainings development and conducting 
• design and manufacture of uniforms and POSM. 

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