Services
Promotion
We can organize and carry out practically any type of promotional campaign.
Whatever a promoted product is the promotional campaign has the following functions:
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Increase of turnover, market share and profit, increase of product awareness by consumers -
Increase of product consumption -
Switching of consumers from competing product to the promoted brand
Promotion actions in St.Petersburg, Moscow and the regions. Sales promotion.
Promotion actions were introduced into Russian advertising practice by foreign companies. While working with major Western companies our agency gained invaluable practical experience in BTL.
Promoters` and supervisors` teamwork – is the basis of a successful promotion. Promo-actions are one of BTL tools which are used to promote products on the market.
We carry out promo-actions in stores and retail chains, clubs, restaurants, bars and wholesale markets. Among our promo-activities the brighetest example is the actions in the Duty Free shops.
Success = Promotion
One great economist said that doing business without promotion – it is like winking at the girls in the dark. Today, when the market has ceased to be “wild” we realize this statement’s accuracy.
Today neither entrant nor legendary company with well-known brand will not deal without a promotion organized by experienced professionals. Probably this statement will evoke a smile on skeptic’s faces but even for them it will be useful to know true meaning of promotion, what is the secret of the phrase sales promotion.
Sales promotion is nothing but the incentive of product selection of your company – your bakery, your textile mills, your business of automobile manufacture and sales.
The famous image of a pre-revolutionary newsboy is well-known from historical films; he had been offering several free copies of a certain edition so that, subsequently, the newspaper was like hot cakes but …for money. This was also a promotion as well as handing out of free pies by an old lady-chapman – the first Russian promoter.
If our ancestors understood that the customer should first taste the product, touch it, enjoy its possession and only then – to pay and also to tell friends how nice it was, then don’t we realize this? Of course we realize! Today`s businessmen know better than anyone else: a good sales promotion is the main success criterion.
Our goal when organizing and carrying out of the promo-actions is not simply increasing consumers’ awareness of the exceptional quality of your product but – the most important! – switching consumers from competing product to your brand, increasing your turnover and as the result – your welfare. To reach this goal we use not only the well-known methods of sales promotion (discounts, tastings, prize drawing, sampling) but also methods of work that are our know-hows.
We would like to remind those businessmen who believe that their products no longer need a promotion that the world leaders in number of carried promotion actions are such giants as Coca-Cola and Nestle.
