Merchandising

Merchandising is a complex of activities, held in the trade area, which aim is to stimulate sales of the given product, package or brand. It supplements by advertising and best serve to induce consumers to try a product. Merchandising can increase consumption of the product and is effective in offsetting a move by a competitor.  

 Statistics show that consumers leave for about 13% of their money in those shops, where merchandising has done perfectly. To say in other words, if supplier wiil care about efficient merchandisng of his production, he gets opportunity to increase his sales` expenses by decreasing competitotrs' sales. 

 During this programme merchadiser's dutys are to: 

• watch over the accuracy of displaying the product and remove spoiled or damaged products 
• watch over the layout of the assortiment 
• order the products in proper time from the warehouse 
• control the expiration date of the products 
• control the equivalence of the product and the price tag 

 Our agency have been merchandising such companies as Dirol, Cadbury, Energiser. We have over 600 sales outlets in Moscow, and we visit them weekly. 

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