Trade audit

Audit of shops (or trading audit) - check of sales outlet on presence of necessary either productions variety, quantity, and  commodity of production, and check of presence corresponding to the shop advertising P.O.S. Materials. 

 Audit of trading organisations is very important stage of marketing activity for Customer. Audit is usually carries out before the of other kinds of marketing activity (the PROMO-action, merchandising programs). 

Some major criteria which are consider while trading audit of the Customers production carrying out: 

•  Presence of customer`s product at a trading area (quantity of SKU, facings) 
• Arrangement of trading areas with production of the Customer
  
• Observance of distribution standarts
  
• Control over the calculation of production of the Customer 
• Control over the rotation of production 
• Control of advertising materials and trading equipment 
• A price policy monitoring and overview of competitor's production
  
• Results of the program are summed up and brought to the Customer as a general summary report/analysis. 

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