Trade marketing

Trade marketing considers the market as a possibility to realise available goods, "to push it to the consumer", to make it more accessible to the buyer, to inform about it in the way most accessible to the consumer.

Two directions of marketing allocated: consumer and trade.

Thus consumer marketing considers the market as means of the best satisfaction of consumer's icnquiries of the consumer, proceeding from its way of life, habits and needs. 

Trade Marketing is a series of measures directed on efficiency increase of interaction with participants of a distributive chain.

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