Trade marketing

Trade marketing considers the market as a possibility to realise available goods, "to push it to the consumer", to make it more accessible and attractive to a buyer, to introduce the goods in the way it  will be more accessible to the consumer.

Two directions of marketing are allocated: consumer and trade.

Thus consumer marketing considers market as means of satisfaction of consumer's inquiries, proceeding from his lifestyle, habits and needs. 

Trade Marketing is a series of measures directed on efficiency increase of interaction with participants of a distributive chain.

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