Event marketing

Еvent marketing is the regular organization of actions, presentation of goods (service) in order to make active attention of target group to the goods (service) using emotional influence.

Еvent marketing brings serious return, in case the process is done competently and consistently. From statement of the purposes and aims to a choice of a content of action and ways of its illumination. Only at such approach you taste all advantages of this method and can providently avoid lacks.

All actions spent within the limits of event marketing realization are possible to divide into following kinds on the purposes:

• Trade events - actions for partners, clients, dealers and distributors. These are the business actions which are not excluding highlights and an entertaining component. This group includes conferences, presentations, receptions, seminars, forums, the congresses, the summits, the pr-actions, special actions at exhibitions-fairs etc.; 
• Corporate events (HR events) - corporate actions (joint rest of employees, anniversaries of the company, professional holidays);  
• Special events - special actions (festivals, delivery of awards, actions for the press, special events etc.).