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Sales promotion and other types of this kind of services were adopted in advertising market of Russia from the best foreign practices in this field. Corwell obtained enourmouse experience working with leading foreign companies in FMCG all over Russia in more than 108 cities.

Corwell is one of the leading BTL agency on the Russian market. More then 2,500 promotion, merchandising and trade marketing projects were successfully completed since the year 2000, when the agency was founded. Our reputation is based on this experience and we are really proud of our work.

Mystery shopper, or Frequent Buyers programs - is a very popular type of activities in Russia. The main field is to create an objective source and to measure the quality of services provided in front offices. This program's aim is to monitor real level of quality of the provided services in the b2c on the regular base.

Advertising programms in Travel Retail World are probably the most brightest and powerful, and especially in the Duty Free Shops situated in the main International Airports of Russia - Domodedovo, Sheremetievo, Vnukovo, Pulkovo and others. Corwell provides its Clients with all range of advertising activities in Duty Free Shops.

We provide our Clients with all types of POSM. We have a considerable experience on this field and we work on several stages of production - from creation to manufacturing, with any volumes you need and always meet the dead lines.

Responses

  • Company “Energizer” wants to express gratitude to agency “Corwell” for the high professional service activities in BTL sphere (sales outlets’ audit, merchandizing).
    Since 2004 specialists of agency “Corwell” realize merchandizing in sales outlets of Moscow.
    During our co-operation agency “Corwell” proved to be a high professional partner, the whole complex of service activities is always successfully accomplished; this fact is confirmed by a perfect display of our goods. All these factors absolutely increase sales in stores.
    Company “Energizer” is going to ask agency “Corwell” for merchandizing services in future. Moreover we are planning to organize and to carry out BTL actions in Moscow and other regions with assist of agency “Corwell”.

    Jdanova Elena Nikolaevna,
    Marketing Manager
    Company “Energizer”.
    ...
    Ìàðêåòèíã ìåíåäæåð ïî ñòðàíàì ÑÍÃ ÎÎÎ "Ýíåðäæàéçåð"
    Æàäàíîâà Åëåíà Íèêîëàåâíà

all responses

Corwell - Your Way to Success

One of the leading advertising BTL agency of Moscow, Corwell Agency is carries out  a full package of services in all kinds of BTL and Mystery Shopping programs.

BTL activities are very popular among advertising option in Russia, where a lot of new trade marks enter the market, and every month new products are being launched, especially in the FMCG market. Corwell specializes in such types of activities as Sales Promotion, Leafleting, Trade Marketing and Merchandising and has an enormous experience in this field with such companies as Dirol Cadbury, Philip Morris, Yves Rocher, Ruzanna, Bacardi Martini, and many others.

In 2002 Corwell started it`s the first Mystery Shopping program and since than more than 450,000 checkings were successfully provided to our Clients.

BTL Agency Corwell possesses the unique, constantly updating database of the personnel numbering more than 2000 people. Our training-managers read course of lectures on the following themes: Spirits, Tobacco products, Confectionery products, and Sales technique on the weekly bases.  

Corwell has vast experience in manufacturing P.O.S. materials, including uniforms, souvenirs, advertising racks. 

For our permanent clients we are engaged in accommodation of their advertising on radio, TV, mass media and outdoor advertising.